During the 2013 Geneva Motor Show, Lamborghini introduced an extraordinary vehicle that many believe was designed to steal the spotlight from Ferrari’s LaFerrari. I personally find this assertion to be quite plausible. To provide context, let’s rewind to the 2011 Geneva International Motor Show (GIMS), where Lamborghini launched the long-anticipated successor to the Murciélago, known as the Aventador. This remarkable V12 flagship epitomized Lamborghini’s design ethos and became the most sought-after V12 model in automotive history, with a production run of 11,465 units before its successor, the Revuelto, debuted in 2024. In 2012, Lamborghini continued to elevate its offerings by unveiling the one-off Aventador J, a fully open-top variant of the Aventador, ahead of the Aventador Roadster’s production … and in 2013, they took things to a whole new level with the introduction of the Lamborghini Veneno.
The story of the Lamborghini Veneno became even more captivating as only three units were produced globally. Each had a distinct name—Veneno Rosso, Veneno Verde, and Veneno Bianca. However, contrary to what one might assume, these names did not represent the actual colors of the cars themselves. All three Lamborghini Veneno models were painted in Metalluro, a bespoke shade of metallic grey, complemented by a black Alcantara interior. The names Rosso, Verde, and Bianca were derived from the accents found in each car’s livery, which included a subtle line of color on the lower front splitter, side sills, rear diffuser fins, brake calipers, center locking screw on the wheels, and select piping within the interior … that was the entirety of it.
There were whispers that Lamborghini offered the Veneno to a select group of elite, previous Lamborghini owners; however, with a twist. They were asked to sign the order form without having laid eyes on the vehicle. The base price was set at $4,000,000 before taxes, and a 10% down payment was required within days of signing the order. Customers could only see the car during its unveiling at the 2013 Geneva Motor Show, where Lamborghini showcased the prototype in Rosso livery. This version, referred to as Car Zero, served as a production prototype and was not for sale. Ultimately, only four Lamborghini Venenos exist in the world: one is retained by the factory, while three were delivered to customers in 2014.
The Lamborghini Veneno Verde was purchased by an enthusiastic car collector based in Miami, and as of this writing, a decade later, it seems he still holds ownership. Notably, he takes this exceptional vehicle out on the roads. The Veneno Bianca, however, was sold to an unnamed customer, who is said to have declined delivery, consequently forfeiting his down payment. The Bianca has appeared on the market multiple times throughout the years, but its current location is uncertain, with rumors suggesting it may now be in the Far East. Lastly, we have the Lamborghini Veneno Rosso, which is closely associated with the factory’s press and presentation vehicle due to its striking red coloration. This specific model, bearing chassis ZHWUA3ZD9ELA02223, was also acquired by a client in the United States, where it spent the majority of its time showcased in his exotic car showroom.
The Lamborghini Veneno boasts an enhancement of 50 horsepower from its 6.5-liter V12 engine, reaching a total output of 750 horsepower. This aligns it with the subsequent Lamborghini Aventador LP750-4 Superveloce. However, a crucial factor that distinguishes the driving experience of the Veneno compared to the Aventador LP700-4 is its weight reduction. Official figures indicate that the Lamborghini Veneno weighs in at a mere 3,197 lbs (1,450 kg), in contrast to the Aventador’s heft of 3,472 lbs (1,575 kg). This additional mass of 125 kg significantly impacts performance in a vehicle of this caliber.
Servicing a Lamborghini Veneno is not significantly different from maintaining an Aventador, as it shares its foundation with the latter. However, it introduces some unique challenges due to its extremely limited production. One such aspect is its engine cover, which operates as a ‘lift-off’ piece—there are no hinges to assist with removal. To access the iconic V12 engine beneath, two individuals are required to lift this lightweight carbon fiber component. Similarly, the front cover also lifts off as a single unit; however, potential owners should not expect to find cargo space beneath it. Instead, the area is filled with air ducting, a design choice reminiscent of genuine race cars.
In my opinion, the Lamborghini Veneno is an exceptionally striking vehicle, although I recognize that not everyone shares this sentiment; some decidedly dislike its design. However, to me, this is precisely what defines a Lamborghini—being unique, remarkable, and unlike any other vehicle on the road. It is a Raging Bull that commands attention and respect whether it’s in motion or at a standstill. In fact, even when parked, a Lamborghini Veneno gives the impression of speeding along at 100 mph with ease. Take a look at the central console inside the Veneno; it features a set of three switches shielded by flip-up covers in the colors of the Italian flag. How impressive is that? Additionally, there are rumors that one of these switches functions as a ‘pitlane speed limiter.’ Have I mentioned its race car DNA yet?
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