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Aston Martin’s Big Summer 2023 Announcement

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Aston Martin is preparing for a major update to its current lineup. The esteemed British automaker is gearing up to reveal a range of new models, with a particular focus on electric vehicles. More detailed information is anticipated to be disclosed at the capital markets day for investors later this year. There are also strong indications that Aston Martin could introduce an electric car this summer.

Anticipated New Cars at Aston Martin

At present, Aston Martin is in the process of testing the successor to the DB11 model. Spy images of the upcoming replacement for the DB11 have already surfaced earlier this year, and a formal unveiling is scheduled for later this year.

Furthermore, both the Vantage and the DBS are due for a rejuvenation. Among these models, the DBS is the oldest and is poised to be the first vehicle to be announced. The DBS is also expected to arrive on the market ahead of the other two models. Introduced by Aston Martin in 2016, the DBS is now over 7 years old. There is speculation that Aston Martin might surprise us by introducing an entirely new generation of the DBS rather than just a mere facelift.

Leadership Change at Aston Martin

Recently, Lawrence Stroll took over as the Chairman of Aston Martin, succeeding Andy Palmer. Following this change, Stroll made the decision to cancel two electric vehicle projects from Aston Martin, namely the Rapide E and Lagonda. Instead, the company is redirecting its focus towards developing two new EVs, one being a sports car and the other an SUV. It is anticipated that the new electric vehicle models could hit the market by 2025.

Aston Martin is also slated to provide an update regarding their plans for traditional internal combustion engine (ICE) cars, hybrid vehicles, and electric cars, including their timelines for new launches and discontinuations, this summer.

Positive Financials at Aston Martin

Recent positive quarterly financial reports have been a significant factor in driving Aston Martin’s new initiatives. The company reported a profit of US$ 7.9 million in the last quarter, providing the necessary impetus for the development of new electric vehicles. While the first electric vehicle from Aston Martin may already be in development, the positive financial results have further propelled this endeavor.

Internal reports indicate a favorable outlook with respect to sales volume. In the previous year, the company sold 6,400 units, and for 2023, Aston Martin is setting its sights on selling no fewer than 7,000 units. Particularly high sales expectations are pinned on the DBX model.

Image Source: Unsplash

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