If not for the myriad of geopolitical issues dampening the mood on things—and ultimately, affecting the automotive industry directly—2022 was shaping up to be one of the best years ever, especially for auto enthusiasts. It still can be.
For that, we can thank cars like the all new Lotus Emira; arriving as scheduled and entering the fray with a level of panache that is backed up by what it brings to the table. In many ways, the Lotus Emira kicks off a rebirth for the British automaker, who is looking to make a surge into the next decade with a relevant and forward-looking product line.
At the same time, the Emira has also been tasked with performing the swan song for Lotus’ petrol-powered cars, as the company’s campaign towards total electrification advances deeper into “no turning back” territory.
Modern Old-School Thinking
Purists are probably rejoicing—brand loyalists in particular—as the Emira will be very familiar in many ways, most notably with its use of a 3.5L supercharged V6 engine supplied by Toyota. Perhaps they’re playing a more symbolic note here, though there’s nothing wrong with sticking with what has worked so well from a practicality standpoint in the past.
There are certainly enough changes all around to consider the Emira a brand new model, not just in terms of name, but in its overall essence as well. For starters, an AMG-built 2.0L turbocharged inline-4 engine will be the default powerplant on the more economical Emira trim, and this new collaboration is sure to add some spice to the mix.
For even more video reviews and content, visit our 2023 Lotus Emira: Video Roundup page.
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