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Volkswagen Takes a Leap Into the Truck Market With the Tanoak

Image Source: Pixabay

At the 2018 New York International Auto Show, Volkswagen introduced the Atlas Tanoak, its first pickup truck built on Volkswagen’s modular transverse matrix architecture called MQB. Unlike traditional workhorses, the Tanoak is designed more for lifestyle purposes.

The Tanoak offers a variety of engine options, including a turbocharged 2.0-liter four-cylinder petrol engine, diesel units, and a naturally aspirated 3.6-liter V6 petrol engine producing 276 bhp and 258 lb ft of torque.

Entering the truck market with the Tanoak allows Volkswagen to test the waters and face stiff competition from established brands in the segment. The dimensions of the Tanoak concept at 214.1 inches classify it as a large midsize pickup in the U.S.

The engine, mounted transversely, powers all four wheels through an eight-speed torque-converter automatic gearbox. The interior of the Tanoak resembles the Atlas SUV, featuring digital technology and Volkswagen’s latest touchscreen infotainment system.

The Tanoak accommodates seating for five, although the middle rear seat lacks legroom due to the transmission tunnel. It is evident that Volkswagen has put considerable thought into this concept.

The Tanoak possesses the potential and key attributes to compete in the mid-size pickup market. With its appealing design and features, it may take some time to establish itself but is poised to succeed in the market eventually.

Image Source: Pixabay

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