The Rolls-Royce Ghost has received custom styling upgrades and a specialized carbon fiber design package from Urban Automotive, known for its luxury vehicle modifications. The exclusive styling program, known as Ghost Redefined by Urban, was unveiled at SEMA in October 2023 and is set to be available for order from January 2024. It represents a combination of imposing presence and understated elegance, following the success of Urban’s reimagined Rolls-Royce Cullinan launched in 2022.
Urban Automotive, based in the UK, has incorporated its signature style into the Rolls-Royce Ghost with a replacement carbon fiber front bumper, visual carbon fiber splitters, and a two-piece trim overlay. The rear exterior styling features a full-replacement carbon fiber rear bumper and integrated rear diffuser in carbon fiber, adding new dynamics to the Ghost’s design. The enhancements are designed to match OE quality standards and seamlessly integrate with streamlined carbon fiber for a factory finish.
Urban’s wide range of upgrades includes over 40 individual components, such as carbon fiber lower door sills and a rear lip spoiler. The design enhancements are complemented by a choice of two all-new premium forged Urban Vossen wheels, available in 22-inch or 24-inch diameter. An optional, fully customizable Milltek performance exhaust is also offered, unlocking more potential from the Ghost’s powerful V12 engine and providing an elevated soundtrack to match Urban’s visual enhancement.
Urban Automotive’s full-replacement carbon fiber products are a unique offering in the market, providing exceptional quality, style, and durability. All carbon fiber items are available in various finishes, offering Urban clients the highest level of customized vehicle personalization. The items are meticulously crafted using advanced equipment at the company’s Milton Keynes HQ, with each design process starting with a full 3D vehicle scan, ensuring industry-leading precision at 0.03mm.
All of Urban Automotive’s products are designed by their in-house team, led by company founder Simon Dearn. Like all Urban designs, the Ghost styling package follows an ‘OEM+’ philosophy which complements and enhances the original design with added individuality and presence. This latest offering was heavily influenced by Urban’s styling program for the Rolls-Royce Cullinan, with a design language that flows across both applications. All modifications are also designed to work with the factory safety systems and warning devices, with each Urban product subject to a comprehensive research and development process.
Rolls-Royce Ghost by Urban Automotive: Specification
Exterior styling
- Replacement carbon fiber front bumper
- Two-piece front bumper trim overlay in visual carbon fiber
- Integrated daytime running lights
- Front bumper splitter in visual carbon fiber
- Replacement carbon fiber rear bumper
- Integrated rear diffuser in visual carbon fiber
- Milled billet aluminum exhaust finishers
- Lower door sills in visual carbon fiber
- Rear lip spoiler in visual carbon fiber
- Urban Icon rear tailgate badge
Wheels
- Choice of bespoke 22- or 24-inch forged alloy wheels
This is an image of a customized Rolls-Royce Ghost by Urban Automotive. The car has optional extras such as the Milltek Sport performance exhaust. It features a sleek and modern design.
Image Source: Unsplash
