Over 4,000 customers and journalists participated in 12 exclusive events across three continents to celebrate the introduction of the Urus SE, Lamborghini’s first Plug-in Hybrid Electric Vehicle Super SUV. The vehicle toured major cities in China, America, and Europe, captivating guests and media with its remarkable design. The journey of the Urus SE continues as it prepares to visit more parts of the world, allowing clients, enthusiasts, and media to experience its iconic design.
The global tour began in China on April 24, where the Urus SE made its debut at the Beijing International Automotive Exhibition. The event attracted over 400 journalists who had the opportunity to explore the hybrid Super SUV. The tour then continued to Shanghai, Bangkok’s Royal Palace, Tokyo, and Kuala Lumpur.
America had the chance to introduce the Urus SE for the first time. The United States, being the leading market for Automobili Lamborghini, was the second country to present an Urus SE model. The debut took place in New York on April 29 in the Chelsea Arts District. After New York, the Urus SE continued its journey to Toronto, Canada, marking the second stop in North America.
The Urus SE recently made its debut in Europe at the Motor Valley Fest in Italy, celebrating the automotive excellence of the region where Automobili Lamborghini is based. The SUV then visited the United Kingdom for the Lamborghini Day UK event and traveled to Dubai for an event at the One & Only One Za’abeel.
Next, the Urus SE went to Germany for an event at the Kesselhaus, an atmospheric venue located near Munich. The tour wrapped up in France, offering guests a chance to see the car in a luxurious setting with stunning views of the Mediterranean Sea.The Urus SE has expanded its horizons by venturing into the digital realm. It made its debut on the Roblox platform, offering fans the unique opportunity to engage with the Lamborghini brand directly through their gaming consoles. Players could personalize their Urus SE in a virtual lounge, selecting from a range of colors and customization options provided by Studio Lamborghini Ad Personam.
The Urus SE is a groundbreaking model set to redefine the luxury car market. With its thermal and electric ‘two hearts,’ it delivers an impressive 800 hp and 950 Nm of torque, accelerating from 0 to 100 km/h in just 3.4 seconds. In electric mode, the ‘second heart’ enables the Super SUV to reduce emissions by 80% and achieve over 60 km of autonomous driving, highlighting the Urus SE’s commitment to lowering carbon footprint.The Urus SE made a big impact with its impressive performance and unique design, gathering a lot of positive feedback from customers and securing orders for almost a year. This new model from Automobili Lamborghini was introduced to the world through an exciting global tour that drew large crowds and generated high anticipation even before it went into production.
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