LAS VEGAS (Oct. 30, 2023) – The all-new Toyota Tacoma has been chosen by SEMA member companies as the winner of the 2023 SEMA Best Midsize Truck of the Year. This award is the second time in three years that Toyota has won in the Best Midsize Truck category, and marks the third consecutive year that Toyota products have been honored, including the 2021 Midsize Truck of the Year for Tacoma, the 2021 Sport Compact of the Year for GR Supra, and the 2022 Sport Compact of the Year for GR86. Additionally, Toyota was named a finalist in four separate vehicle categories for 2023.
“We congratulate Toyota and the all-new Tacoma for winning our coveted SEMA Midsize Truck of the Year,” said Mike Spagnola, president and CEO, SEMA. “The win represents Toyota’s clear commitment to producing segment-leading products that truly appeal to the consumers AND the aftermarket.”
Toyota is showcasing various featured vehicles and build concepts, as well as a range of production cars, SUVs, and trucks in its exhibit at the SEMA Show (Central Hall, Booth No. 22200 at the Las Vegas Convention Center from Oct. 31 to Nov. 3, 2023). This display demonstrates Toyota’s dedication to the automotive aftermarket and its focus on on-and off-pavement performance, excitement, and adventure.
“We are proud to receive the SEMA Midsize Truck of the Year award,” said Mike Tripp, group vice president, Toyota Marketing. “The SEMA Awards celebrate the creativity and personalization that are important to customers. For 2024, we have built a Tacoma for every person and every lifestyle with the flexibility to allow customers to find their own adventure and push the boundaries of what’s possible,” Tripp stated.
Toyota is presenting seven 2024 Tacoma vehicles, showcasing just a few of the many possibilities that Tacoma offers. These one-of-a-kind concepts and specialty builds include the Tacoma Blue Beetle, as well as accessorized versions of Tacoma TrailHunter, Tacoma TRD Pro, Tacoma TRD Off-Road, and more. Toyota is also unveiling the 2024 Tacoma X-Runner Concept, the Toyota Calty Design Studio’s interpretation of how a 3.4-liter twin-turbocharged V6 in a slammed street truck could look and perform, given the flexibility offered by Tacoma’s TGNA-F product platform.
