That the Mitsubishi Outlander PHEV witnessed a remarkable increase in sales from 10,000 units in 2013 to surpassing 100,000 units throughout Europe in 2017 is truly impressive and is likely to make its competitors envious. The success reflects the effective strategies and features of this vehicle which sets it apart in the market.
Among the family-friendly SUVs, the Mitsubishi Outlander stands out for its unique ability to blend electric and combustion power while maintaining an affordable price point accessible to a wide range of consumers. Other similar SUVs with this capability are priced significantly higher, including models like the Volvo XC90 T8, Range Rover Sports Hybrid, and BMW X5 XDrive40e.
Throughout its five-year presence in the market, the Outlander has continuously evolved to understand the preferences of its customers. In the 2019 upgraded version, the petrol engine has been increased from 2.0 liters to 2.4 liters.
A standout feature in this upgrade is the emphasis on the Outlander as an electric vehicle first. The car is designed to primarily operate in electric mode, utilizing its two electric motors for most functions. It seamlessly transitions between driving and charging modes to optimize the use of its resources.
Mitsubishi claims that with a fully charged battery and full fuel tank, the Outlander’s energy capacity can potentially power an average household for up to ten days. The interior of the Outlander provides a tranquil escape from urban life, with improved noise and vibration insulation creating a serene ambiance reminiscent of a home setting.
The outlook for this SUV appears promising, with strong indications that it may become one of the best-selling vehicles in the coming decade. The future trajectory of the Outlander is something to closely monitor, and its impressive features deserve recognition.
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