Ferrari achieved a record-breaking number of sales in 2022, marking its most successful year in terms of profits, revenues, and cash generation. The total number of Ferrari deliveries reached 13,221 units for the year.
Buyers of Ferrari cars are willing to invest in personalized features, such as unique interior fabrics and custom-colored brake calipers. The new Portofino M model was the best-seller, catering to entry-level customers, while demand for the hybrid supercar SF90 also remained high.
Following the pandemic, Ferrari has seen a surge in sales, projecting even higher numbers for 2023, particularly in regions like the Americas and China where the brand has seen considerable demand.
Global Sales Figures for Ferrari
China saw a significant increase in sales with 1,552 units, marking a 73% rise from the previous year. Sales in the Americas grew by 22%, totaling 3,447 cars sold. Europe remained Ferrari’s key market, with 5,958 vehicles sold, showing an 8% increase.
Debut of Ferrari’s First SUV Model – The Purosangue
The year 2023 is crucial for Ferrari as they introduce the Purosangue SUV, marking the brand’s entry into the SUV market. While Ferrari is a late entrant into this segment, other luxury automakers have seen success with SUVs. Booking for the Purosangue SUV is already closed as current orders are scheduled past 2024.
Exciting Developments at Ferrari
Ferrari has been working on implementing a gas thruster system in their cars to boost performance and improve airflow for enhanced road grip during cornering. This innovative approach is part of Ferrari’s philosophy of bridging technology from the race track to road cars. The thrusters are expected to enhance speed, acceleration, and downforce by optimizing air flow between the car’s underside and the road surface.
Image Source: josefkubes / Shutterstock
