In the 1990s, Japanese car manufacturers like Acura, Infiniti, and Lexus challenged the top German brands. Now, it’s Korea’s turn with Genesis, a brand by Hyundai Motor Group. The 2023 Genesis G90 sedan is part of this new lineup aimed at competing with Audi, BMW, and Mercedes-Benz.
Genesis has recently impressed with models like the GV80, GV70 SUVs, and the G70 sedan. The G90 sets out to compete at the high-end market with its distinctive design, luxurious interior, and energetic engine.
The G90’s bold exterior styling differentiates it from its competitors, drawing inspiration from smaller Genesis models but with its own unique flair. Genesis understands the need to make a statement to attract buyers in the luxury sedan segment.
To truly compete with Audi, BMW, and Mercedes-Benz, the G90 must excel in interior design. Luxury sedan buyers have high expectations, whether driving or being chauffeured. Every aspect of the interior must exude quality and comfort.
The Genesis G90 delivers on interior quality with premium materials, Nappa leather, and luxurious touches throughout. Features like massaging seats, power doors, and reclining rear seats elevate the experience. Technological amenities include a digital gauge cluster, infotainment screen, premium audio system, and rear console screen.
A unique feature is the mood curator, offering settings to enhance comfort and mood through lighting, fragrance, and seating adjustments. The immersive experience lasts up to 30 minutes, ensuring a pleasant journey.
Under the hood, the G90 offers two engine options. The standard 3.5-liter twin-turbo V6 generates 375 hp, while an enhanced version with an electric supercharger produces 409 hp. The V6 delivers strong performance and is paired with an eight-speed automatic transmission.
Driving modes like Chauffeur, Comfort, and Sport adjust suspension settings to tailor the ride experience. The G90 combines power and comfort, making it suitable for various driving conditions.
The 2023 Genesis G90 starts at $90,100, with the higher-tier 3.5T E-Supercharger version priced at $100,400. These competitive prices position the G90 significantly below its luxury sedan rivals.
The 2023 Genesis G90 is a compelling flagship sedan that can compete with the best in the market while offering excellent value. It blends luxury, performance, and technology to provide a premium driving experience without the hefty price tag of its competitors.
Image Source: Darren Brode / Shutterstock
