At times, it can be puzzling to understand the decisions made by certain high-end car manufacturers. For instance, why invest a significant amount of money in transporting a vehicle across the globe for a showcase when the entire production has already been pre-sold well before its public unveiling months ago? There’s no need to persuade potential buyers to place orders since all available units have already been purchased. Could it be a strategic move to use the presentation of a sold-out model as a way to discreetly introduce and market the next upcoming model to select VIP clientele in private settings?
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