The Ad Personam program at Automobili Lamborghini is expanding its studio to offer customers a personalized and custom car configuration experience. The studio has doubled its space and now offers a combination of physical and digital tools for customers to create their dream car.
The Ad Personam Studio allows customers to customize every detail of their car, from the bodywork to the upholstery materials. The renovated spaces provide a high-end environment where customers can fully immerse themselves in the Lamborghini experience.
The studio offers both in-person and virtual experiences, with customers able to visit the Sant’Agata Bolognese headquarters or connect with a Studio manager online. The program has been well-received, with almost all Revuelto cars and a majority of Huracán and Urus models featuring at least one Ad Personam element. The next phase of the program will focus on expanding interior personalization options for the Urus.
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